The Cross Country Ski Areas Association Zoom Round Table discussions are moving away from COVID specific topics to those that are relevant to our industry as we approach mid-season.
The next CCSAA Zoom Round Table will take place at 2pm EDT on Wednesday February 24 and will discuss skier retention. The 2020/21 season has been like no other in recent history with many new and lapsed skiers purchasing season passes and new equipment. The discussion will center around what can be done now to retain those customers for the rest of the season and for next year.
We want to hear from you, what are your ideas and plans as you begin to think about next season. Join us for the call and share your thoughts.
The call is open to current CCSAA members only. Need to renew your membership, please do so HERE!
Please note that the calls will now happen monthly as we are in the busy season.
We are changing the process to attend these calls and creating a registration platform that will allow you to add a reminder to your calendar. After registering, you will receive a confirmation email containing information about joining the meeting. Please register below.
Thanks to CCSAA for hosting the Round Table discussions during this time of Covid-19. We appreciate ski areas sharing solutions for the challenges we are all facing as we strive to offer the best possible lessons and services. We have so much in common with each other – the pandemic, working within the guidance of the medical officers of health, concern for the safety of staff, customers and community. The panel members’ willingness to share their strategies and observations provides us with industry-wide knowledge we can use to develop and adapt our service plans.
Since the pandemic started, we have been faced with modifying every single thing we do at CB Nordic. It has been extremely helpful to have the CCSAA Round Tables where we can bounce ideas off of each other, get feedback on our new efforts, and hear about what’s working for other places. I have walked away from each meeting with at least one new idea or resource I didn’t have before. There is no need to operate in a vacuum, or constantly reinvent the wheel, when there is a community like this!
Panel
- Roger Lohr, Owner, XCSkiResorts.com, NH
- Jen Santoro, Programs Coordinator, Utah Nordic Alliance, UT
- Ellen Chandler, Executive Director, Jackson Ski Touring, NH
- Nancy Leon, Jackson Hole Nordic, WY
Please e-mail [email protected] with any questions.
Future Round Table topics will continue to deal with operational issues.
CCSAA Round Table Discussion Archives
- Summer Operations – 6/17/20
- Ticketing and Seasons Pass Sales – 7/1/20
- RentalOperations – 7/15/20
- Retail Operations – 7/29/20
- COVID Messaging – 8/12/20
- Food & Beverage – 8/26/20
- Community Forum – 9/9/20
- Events – 9/23/20
- Lessons – 10/7/20
- Community Forum #2 – 10/26/20
- Opportunities and Crisis Management – 11/4/20
- Open Ski Area Learnings – 12/9/20
- Holiday Week Learnings – 1/6/21
- Handling a Positive COVID Case – 1/27/21
The level of dedicated Nordic support and collaboration that we have received as a member of CCSAA has be instrumental in our success as a Nordic leader in Canada. Specifically, since the pandemic, the idea sharing and open discussion amongst Nordic operators has, lead through monthly virtual meetings organized by Reese (CCSAA), helped our business find creative solutions to challenges that would otherwise remain unresolved. The collaborative spirit of the Cross Country operators has been very uplifting in difficult times. I would encourage all Nordic operators to join the CCSAA, as the information sharing and relationship building specific to our industry are critical for the continues and growing success of the cross country sector, their resorts, partners, and enthusiasts.
