Skier Visit Survey
The 2022-2023 cross country ski season was a mixed weather bag for trail areas, featuring epic snow in the west and warmer- than-average conditions in the East, Midwestern U.S., and Eastern Canada. The number of cross country skiers was up 8.5% in the calendar year...
Key Insights From the State of the Outdoor Market – Fall 2022
Below are the key insights taken from the State of the Outdoor Market for Fall of 2022. The outdoor sample set used for this survey included cross country skiers and those from other activities that cross country skiers frequently participate in. THE OUTDOOR...
Holiday 2022 Consumer Buying Trends
Cross country skiers are excited about the holidays and they’re in the thick of their holiday shopping right now. They are planning on spending about the same amount this year as they did in 2021, but inflation running at 8% means the same amount buys less this...
CCSAA End of Season Consumer Report
Introduction At the end of every cross-country season, CCSAA and Snow Sports Insights survey a group of cross country skiers to learn more about them, their experiences on-trail this season, their plans for the off-season, and what keeps them coming back to the...
Outdoor Economy Weekly
Outdoor Economy Weekly Custom Report for the Cross Country Ski Areas Association Kelly Davis, Research Director for OIA and CCSAA, created the below Outdoor Economy Weekly report for CCSAA. This consumer report captured data about consumer sentiment the week prior to...
Ski Areas Survey Report January 2022
In early January, the Cross Country Ski Areas Association and Snow Sports Insights conducted a survey of cross country ski areas to get a reading on how the season is going so far. We learned that season pass sales are up, day pass sales are down slightly, demand for...
Winter Outdoors Holiday Survey Report
Abstract In November 2021, CCSAA and Snow Sports Insights conducted a survey of cross country skiers to ask them about their plans to participate in a variety of winter outdoor activities and to shop for the holidays. This report summarizes what we learned about their...
CCSAA Impact Report 2021
CCSAA is the only industry association that is dedicated entirely to cross country skiing, snowshoeing and related summer business. We do not share our efforts with other snow sports and to that end have become the industry leader in everything Nordic. Join CCSAA...
Consumer Survey Report – September 2021
CCSAA, along with Snow Sports Insights conducted a consumer survey during late August into early September that attracted 1,239 responses. Following are the survey results with a brief analysis. Download the report here! Executive Summary 1,239 responses makes the...
2020 Census Data
The recent U.S. Census projection of growth for the next 20 to 30 years provided great insight into how the customer base is changing. The two demographic groups projected to grow significantly are Latinx/Hispanic and Seniors (65+). This may not be new information...