The New Outdoor Participant

The New Outdoor Participant

Reprint from OIA Amidst the COVID-19 pandemic restrictions, more Americans have turned to the outdoors, some for the first time and others for the first time in many years. These new outdoor participants represent an unprecedented opportunity to grow and diversify the...

Ski Area Survey Report – February 2021

Ski Area Survey Report – February 2021

Executive Summary In a survey of cross country ski areas across Canada and the US conducted during the second week of January, more than half of the areas reporting said revenues are higher than had been projected through January 15. Additionally, season pass sales...

Cross Country Market Research Strategy

Cross Country Market Research Strategy

Cross Country Market Research Strategy Winter 2020/2021 The cross country ski and snowshoe industry has partnered with Snow Sports Insights (SSI), a new organization designed specifically to use research to build a clear view of the cross-country and snowshoe market. ...

The Post COVID-19 Cross Country Ski Area

The Post COVID-19 Cross Country Ski Area

In part 2 of the CCSAA COVID-19 Impact Survey, ski areas were asked about their thoughts on the future.  As many states are beginning to discuss and forecast a reducing of the state at home mandate, we begin to speculate about the cross country ski area of...