In 2023, 325 million park visitors spent an estimated $26.4 billion in local gateway regions while visiting National Park Service lands across the country. These expenditures supported a total of 415 thousand jobs, $19.4 billion in labor income, $32.0 billion in value added, and $55.6 billion in economic output in the national economy.

Below are a few Data Snacks from our Fall 2023 pre-season consumer survey. Although skiers were pessimistic about this season, mostly due to worries about declining snowfall, they are very excited to hit the trails this season and 40% of them plan to buy cross-country...

The 2022-2023 cross country ski season was a mixed weather bag for trail areas, featuring epic snow in the west and warmer- than-average conditions in the East, Midwestern U.S., and Eastern Canada. The number of cross country skiers was up 8.5% in the calendar year...

Below are the key insights taken from the State of the Outdoor Market for Fall of 2022.  The outdoor sample set used for this survey included cross country skiers and those from other activities that cross country skiers frequently participate in. THE OUTDOOR...

Cross country skiers are excited about the holidays and they're in the thick of their holiday shopping right now. They are planning on spending about the same amount this year as they did in 2021, but inflation running at 8% means the same amount buys less this...

 Introduction At the end of every cross-country season, CCSAA and Snow Sports Insights survey a group of cross country skiers to learn more about them, their experiences on-trail this season, their plans for the off-season, and what keeps them coming back to the...

Outdoor Economy Weekly Custom Report for the Cross Country Ski Areas Association Kelly Davis, Research Director for OIA and CCSAA, created the below Outdoor Economy Weekly report for CCSAA.  This consumer report captured data about consumer sentiment the week prior to...

In early January, the Cross Country Ski Areas Association and Snow Sports Insights conducted a survey of cross country ski areas to get a reading on how the season is going so far. We learned that season pass sales are up, day pass sales are down slightly, demand for...

Abstract In November 2021, CCSAA and Snow Sports Insights conducted a survey of cross country skiers to ask them about their plans to participate in a variety of winter outdoor activities and to shop for the holidays. This report summarizes what we learned about their...