Goal:  To understand factors that predict attendance at cross country skiing events, primarily the 2020 Minnesota World Cup, and learn more about the target population’s preferences as it relates to these events.

The data collected ultimately allowed researchers to determine what drives individuals’ decision to attend the 2020 MN World Cup. Several key insights were gleaned from this survey and these findings are divided into three broad determinants of attendance: demographics, skiing habits and event-specific factors.  Executive summary here…

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