Whether it’s sent via e-mail, snail mail, or fax, a news release is the best way to connect with media. Media lists, media trips, media kits, and photo libraries are your other vital publicity tools, and they’re all interdependent. The fact is that news releases can work incredibly well, but Read more…
Using data to track the success or failure of media campaigns is not a new concept. Back in 1927, the public relations industry made a name for itself when Arthur Page negotiated the top communications job working for AT&T. At the time, AT&T was under consumer scrutiny for its monopolization of the Read more…
U.S. Sens. Amy Klobuchar, D-Minn., and James Risch, R-Idaho, reintroduced the Recreational Trails Program Funding Transparency Act, bipartisan legislation to increase transparency of funding for the Recreational Trails Program. The bill would require the U.S. secretary of transportation to provide a report on the amount of non-highway recreational fuel taxes Read more…
Following the Annual Conference and the BOD meeting in Lake Placid, CCSAA is aiming renewed focus on member outreach. CCSAA convened a committee to specifically look at member benefits on the consumer facing side. Over the last month the committee has met weekly with discussions and ideas of every aspect Read more…
SAM Magazine—Lakewood, Colo., May 15, 2019—According to a report in the latest NSAA Capitol Watch, recently released 2017 Occupational Safety and Health Administration (OSHA) data show “skiing facilities” have the third highest incidence rate of non-fatal occupational injuries among all industries in the U.S. More…
Is it possible that slopes will soon be groomed 100% emission-free? At INTERALPIN 2019 in Innsbruck, the international leading trade fair for Alpine technologies, PistenBully is celebrating its 50th birthday – and in doing so, gives the industry an answer. With the study of the first electrically driven snow groomer, Read more…
For the second year in a row, the winter season 2017/18 shows again a global trend upwards. Even if, as usually, some countries or regions performed better than others, this gives a positive sign after 3 years of decline. Although the worldwide ski industry faces challenges and the number of Read more…
Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has announced Sergio Kiehl as CEO and President. “I’m excited for the opportunity to work with a family-owned brand rich in ski industry heritage,” Kiehl described of his hiring. “Aligning the U.S. team with the European Fischer staff is Read more…
In an effort to gather additional information about our ski area operations, we are asking every cross country ski area to complete a confidential End Of Season Survey. This should be a relatively simple task as we have been asking you to gather the data needed all season. SURVEY LINK Read more…
Following the CCSAA Board of Director’s meeting held during the Lake Placid Annual Conference, CCSAA is embarking on an aggressive new social media plan as part of a new and developing marketing plan for members. To fulfill this plan, CCSAA office is asking that you email the following to the Read more…