New Opportunity To Reach Older Skiers, the free, weekly online magazine for older skiers is launching a new Nordic section, with extremely attractive advertising rates.

Like many in the industry, the magazine’s publishers anticipate that obstacles in the coming season will cause many older Alpine skiers to switch to X-C. currently has almost 17,000 subscribers, most in North America. Their average age is just shy of 70 and two-thirds are financially independent. Last season, they skied almost 5x the national average.

The Nordic coverage includes a resource guide with how-to articles, a Nordic-dedicated issue, and weekly Nordic articles.

Advertisers receive many promotional and editorial opportunities.

If interested contact Jon Weisberg, co-publisher: [email protected] or 801-860-9977.

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