New Opportunity To Reach Older Skiers

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Like many in the industry, the magazine’s publishers anticipate that obstacles in the coming season will cause many older Alpine skiers to switch to X-C. currently has almost 17,000 subscribers, most in North America. Their average age is just shy of 70 and two-thirds are financially independent. Last season, they skied almost 5x the national average.

The Nordic coverage includes a resource guide with how-to articles, a Nordic-dedicated issue, and weekly Nordic articles.

Advertisers receive many promotional and editorial opportunities.

If interested contact Jon Weisberg, co-publisher: or 801-860-9977.

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