Reprint From the National Golf Foundations
We live in an era where customer loyalty feels increasingly ephemeral – people switch allegiances with a swipe, viral trends reshape preferences overnight, and corporate longevity continues to decline.[i] The power dynamic between brand and consumer has fundamentally shifted, making loyalty harder to earn and easier to lose than ever before.
The inconvenient truth is that our industry has devoted considerable resources to perfecting the technical experience while often under-investing in the human one.