by ccsaaindustry | Oct 16, 2025 | Research
Research and Report by Kelly Davis, Director of Research, OIA & CCSAA The U.S. outdoor recreation consumer base is large and dynamic with 181 million participants, about 59% of Americans and twenty-two million new participants in just the past four years. During...
by ccsaaindustry | Apr 30, 2025 | Research
Are you tired of being asked the wrong questions when you walk in a golf shop? If golf is supposed to be a relationship business, why do the well-meaning green grass and off-course retail store associates greet you with generic transactional questions typically...
by ccsaaindustry | Apr 15, 2025 | Research
Reprint From the National Golf Foundations We live in an era where customer loyalty feels increasingly ephemeral – people switch allegiances with a swipe, viral trends reshape preferences overnight, and corporate longevity continues to decline.[i] The power dynamic...
by ccsaaindustry | Dec 12, 2024 | Research
As part of the research component that CCSAA does, we are opening the latest consumer survey. We ask that everyone who receives this newsletter to please share the survey with your entire audience. We are hoping for over 2000 responses and your help in sharing the...
by ccsaaindustry | Sep 6, 2024 | Research
In 2023, 325 million park visitors spent an estimated $26.4 billion in local gateway regions while visiting National Park Service lands across the country. These expenditures supported a total of 415 thousand jobs, $19.4 billion in labor income, $32.0 billion in value...
by ccsaaindustry | May 16, 2024 | Research, Zoom Meetings
Exploring Cross Country Skiing Trends: Insights from OIA and CCSAA LeadersRECORDING Download Recording Here (This event has happened, but the recording link is above) Join this lively discussion on evolving trends in cross country skiing within the broader outdoor...
