Research
CGPR Survey: Entirely New Consumer Group Discovers Outdoor Experiences During Pandemic
Over 82% Who Went Outdoors For First Time Will Stay Engaged In Outdoor Activities As Restrictions Lift CGPR. MAY 13, 2020 MARBLEHEAD, MASS. (May 13, 2020) – While Americans have followed “stay at home” restrictions, an entirely new consumer group discovered outdoor experiences for the first time, while following social distancing rules, Read more…
Research
The Post COVID-19 Cross Country Ski Area
In part 2 of the CCSAA COVID-19 Impact Survey, ski areas were asked about their thoughts on the future. As many states are beginning to discuss and forecast a reducing of the state at home mandate, we begin to speculate about the cross country ski area of 2020-21 and what Read more…
Research
End of Season Survey – Plan to Collect Your Data Now!
As many of you know, CCSAA is working to create ski area data do we as an industry can better understand the factors impacting our industry. For many years we have been operating in the dark without knowing industry wide our skier days, average days open and where our profit Read more…