Redefining the XC Outdoor Participant 

Redefining the XC Outdoor Participant 

Research and Report by Kelly Davis, Director of Research, OIA & CCSAA The U.S. outdoor recreation consumer base is large and dynamic with 181 million participants, about 59% of Americans and twenty-two million new participants in just the past four years. During...
Loyalty: The Next Innovation Frontier?

Loyalty: The Next Innovation Frontier?

Reprint From the National Golf Foundations We live in an era where customer loyalty feels increasingly ephemeral – people switch allegiances with a swipe, viral trends reshape preferences overnight, and corporate longevity continues to decline.[i] The power dynamic...
Consumer Survey – Please share

Consumer Survey – Please share

As part of the research component that CCSAA does, we are opening the latest consumer survey.  We ask that everyone who receives this newsletter to please share the survey with your entire audience.  We are hoping for over 2000 responses and your help in sharing the...