New Ownership Team Acquires Stokely Creek Lodge

New Ownership Team Acquires Stokely Creek Lodge

Pledges to Preserve “this Magical Place” and Take it to New Heights We are pleased to announce that a dynamic new team brought together by Andy Levin and Mary Freeman has acquired Stokely Creek Lodge, one of North America’s premier cross-country ski and snowshoe...
Redefining the XC Outdoor Participant 

Redefining the XC Outdoor Participant 

Research and Report by Kelly Davis, Director of Research, OIA & CCSAA The U.S. outdoor recreation consumer base is large and dynamic with 181 million participants, about 59% of Americans and twenty-two million new participants in just the past four years. During...
Loyalty: The Next Innovation Frontier?

Loyalty: The Next Innovation Frontier?

Reprint From the National Golf Foundations We live in an era where customer loyalty feels increasingly ephemeral – people switch allegiances with a swipe, viral trends reshape preferences overnight, and corporate longevity continues to decline.[i] The power dynamic...