Membership PR Benefits

Membership in CCSAA has many benefits for ski areas, suppliers and associations.  Highlighted here are primary PR benefits to resorts and suppliers. CCSAA has three ski area membership categories.  The green category provides a listing in the on-line consumer facing directory, listing in the PDF directory that is printed in Read more…

Taking Advantage of the CCSAA-NASJA Partnership

NASJA, the North American Snowsports Journalists Association, is an organization of professional communicators including members of the media (travel writers, photographers, editors, content developers, and influencers) and corporate members involved in marketing, public relations, social media, web site development and management, events management and consumer relations. The organization’s role in Read more…

Earned Media Management

Using data to track the success or failure of media campaigns is not a new concept. Back in 1927, the public relations industry made a name for itself when Arthur Page negotiated the top communications job working for AT&T. At the time, AT&T was under consumer scrutiny for its monopolization of the Read more…