Zoom – 2pm Wednesday July 29
Join Kelly Davis, Director of Research at Outdoor Industry Association, and CCSAA for a compelling look at the evolving outdoor consumer and the trends transforming the cross-country ski market.
Recent data shows sustained growth in outdoor recreation participation since the pandemic, bringing millions of new and casual participants into the fold. Kelly will explore what these changes mean for cross-country skiing and share insights on how organizations can intentionally create welcoming pathways that inspire newcomers to become lifelong skiers.
This session is free and a must-attend for anyone looking to grow participation, strengthen engagement, and position your cross-country ski area for long-term success.