by ccsaaindustry | Jul 10, 2019 | Uncategorized
Membership in CCSAA has many benefits for ski areas, suppliers and associations. Highlighted here are primary PR benefits to resorts and suppliers. CCSAA has three ski area membership categories. The green category provides a listing in the on-line consumer facing...
by ccsaaindustry | Jul 9, 2019 | Uncategorized
NASJA, the North American Snowsports Journalists Association, is an organization of professional communicators including members of the media (travel writers, photographers, editors, content developers, and influencers) and corporate members involved in marketing,...
by ccsaaindustry | Jun 19, 2019 | Uncategorized
SkiTrax, the official magazine of the U.S. Ski & Snowboard Association and Nordiq Canada since 1995, is pleased to announce that Chris Frado, the former President and Executive Director of the Cross Country Ski Areas Association (CCSAA), is the company’s new...
by ccsaaindustry | Jun 3, 2019 | Uncategorized
Whether it’s sent via e-mail, snail mail, or fax, a news release is the best way to connect with media. Media lists, media trips, media kits, and photo libraries are your other vital publicity tools, and they’re all interdependent. The fact is that news releases can...
by ccsaaindustry | May 29, 2019 | Uncategorized
Using data to track the success or failure of media campaigns is not a new concept. Back in 1927, the public relations industry made a name for itself when Arthur Page negotiated the top communications job working for AT&T. At the time, AT&T was under consumer...
