by ccsaaindustry | Sep 16, 2021 | Research
The recent U.S. Census projection of growth for the next 20 to 30 years provided great insight into how the customer base is changing. The two demographic groups projected to grow significantly are Latinx/Hispanic and Seniors (65+). This may not be new information...
by ccsaaindustry | Aug 26, 2021 | Members
CCSAA recently completed a Zoom Round Table with Members discussing tactics for approaching the media. Below is the video of the Round Table discussion. The breakout room discussions were not...
by ccsaaindustry | Jul 28, 2021 | Members
With the coming winter Olympics in Beijing, CCSAA is partnering with NBC to provide a variety of consumer facing content to be aired this coming winter. Part of this partnership includes uploading the complete ski area membership list to the NBC Sports Engine...
by ccsaaindustry | Jul 26, 2021 | Members
CCSAA recently completed a Zoom Round Table with Members discussing marketing of cross country skiing. Below is the video of the Round Table discussion. The breakout room discussions were not...
by ccsaaindustry | Jun 24, 2021 | Research
Cross Country Ski Consumer Sentiment Overview This past winter, due in part to COVID, more people looked to outdoor activities as a way to change routines, get some exercise and spend time with friends. Snow Sports Insights and the Cross Country Ski Areas Association...
