The recent U.S. Census projection of growth for the next 20 to 30 years provided great insight into how the customer base is changing. Â The two demographic groups projected to grow significantly are Latinx/Hispanic and Seniors (65+). Â Â This may not be new information to many ski areas but is worth taking note of.Â
![Population Growth 2030 & 2060](https://i0.wp.com/ccsaa.org/wp-content/uploads/2021/09/Population-Growth-2030-2060.png?resize=750%2C493&ssl=1)
How will your ski area respond to this information? Consider embracing both these groups in ways you are not already. Do you have LatinX/Hispanic imagery in your consumer facing products? Have you increased your mid-week programming to appeal to the over 65 group that frequently are not encumbered by 9-5 jobs or school aged children?Â
![Population Growth Trends](https://i0.wp.com/ccsaa.org/wp-content/uploads/2021/09/Population-Growth-Trends.png?resize=750%2C354&ssl=1)
Start thinking now how this census data will help describe your future customer and what initiatives you will put in place over the next 3-5 years. Your bottom line depends on it.