by ccsaaindustry | Jan 25, 2024 | Research
Below are a few Data Snacks from our Fall 2023 pre-season consumer survey. Although skiers were pessimistic about this season, mostly due to worries about declining snowfall, they are very excited to hit the trails this season and 40% of them plan to buy cross-country...
by ccsaaindustry | Jul 13, 2023 | Research
The 2022-2023 cross country ski season was a mixed weather bag for trail areas, featuring epic snow in the west and warmer- than-average conditions in the East, Midwestern U.S., and Eastern Canada. The number of cross country skiers was up 8.5% in the calendar year...
by ccsaaindustry | Dec 8, 2022 | Research
Below are the key insights taken from the State of the Outdoor Market for Fall of 2022. The outdoor sample set used for this survey included cross country skiers and those from other activities that cross country skiers frequently participate in. THE OUTDOOR...
by ccsaaindustry | Dec 8, 2022 | Research
Cross country skiers are excited about the holidays and they’re in the thick of their holiday shopping right now. They are planning on spending about the same amount this year as they did in 2021, but inflation running at 8% means the same amount buys less this...
by ccsaaindustry | Sep 28, 2022 | Research
Introduction At the end of every cross-country season, CCSAA and Snow Sports Insights survey a group of cross country skiers to learn more about them, their experiences on-trail this season, their plans for the off-season, and what keeps them coming back to the...
by ccsaaindustry | Jul 28, 2022 | Research
Outdoor Economy Weekly Custom Report for the Cross Country Ski Areas Association Kelly Davis, Research Director for OIA and CCSAA, created the below Outdoor Economy Weekly report for CCSAA. This consumer report captured data about consumer sentiment the week prior to...
