Outdoor Economy Weekly

Outdoor Economy Weekly

Outdoor Economy Weekly Custom Report for the Cross Country Ski Areas Association Kelly Davis, Research Director for OIA and CCSAA, created the below Outdoor Economy Weekly report for CCSAA.  This consumer report captured data about consumer sentiment the week prior to...
Ski Areas Survey Report January 2022

Ski Areas Survey Report January 2022

In early January, the Cross Country Ski Areas Association and Snow Sports Insights conducted a survey of cross country ski areas to get a reading on how the season is going so far. We learned that season pass sales are up, day pass sales are down slightly, demand for...
Winter Outdoors Holiday Survey Report

Winter Outdoors Holiday Survey Report

Abstract In November 2021, CCSAA and Snow Sports Insights conducted a survey of cross country skiers to ask them about their plans to participate in a variety of winter outdoor activities and to shop for the holidays. This report summarizes what we learned about their...
CCSAA Impact Report 2021

CCSAA Impact Report 2021

CCSAA is the only industry association that is dedicated entirely to cross country skiing, snowshoeing and related summer business.  We do not share our efforts with other snow sports and to that end have become the industry leader in everything Nordic.  Join CCSAA...
Consumer Survey Report – September 2021

Consumer Survey Report – September 2021

CCSAA, along with Snow Sports Insights conducted a consumer survey during late August into early September that attracted 1,239 responses.  Following are the survey results with a brief analysis. Download the report here! Executive Summary 1,239 responses makes the...
2020 Census Data

2020 Census Data

The recent U.S. Census projection of growth for the next 20 to 30 years provided great insight into how the customer base is changing.  The two demographic groups projected to grow significantly are Latinx/Hispanic and Seniors (65+).   This may not be new information...