2020 Census Data

2020 Census Data

The recent U.S. Census projection of growth for the next 20 to 30 years provided great insight into how the customer base is changing.  The two demographic groups projected to grow significantly are Latinx/Hispanic and Seniors (65+).   This may not be new information...
Cross Country Ski Consumer Sentiment

Cross Country Ski Consumer Sentiment

Cross Country Ski Consumer Sentiment Overview This past winter, due in part to COVID, more people looked to outdoor activities as a way to change routines, get some exercise and spend time with friends.  Snow Sports Insights and the Cross Country Ski Areas Association...
The New Outdoor Participant

The New Outdoor Participant

Reprint from OIA Amidst the COVID-19 pandemic restrictions, more Americans have turned to the outdoors, some for the first time and others for the first time in many years. These new outdoor participants represent an unprecedented opportunity to grow and diversify the...
Ski Area Survey Report – February 2021

Ski Area Survey Report – February 2021

Executive Summary In a survey of cross country ski areas across Canada and the US conducted during the second week of January, more than half of the areas reporting said revenues are higher than had been projected through January 15. Additionally, season pass sales...