Ski Area Survey Report – February 2021

Ski Area Survey Report – February 2021

Executive Summary In a survey of cross country ski areas across Canada and the US conducted during the second week of January, more than half of the areas reporting said revenues are higher than had been projected through January 15. Additionally, season pass sales...
Cross Country Market Research Strategy

Cross Country Market Research Strategy

Cross Country Market Research Strategy Winter 2020/2021 The cross country ski and snowshoe industry has partnered with Snow Sports Insights (SSI), a new organization designed specifically to use research to build a clear view of the cross-country and snowshoe market. ...