Below are abbreviated results from a marketing project completed by a John’s Hopkins University graduate class. Goal: To create a communications campaign to increase the number of people who are trying cross country skiing! This project involved marketing graduate students, most of whom had never skied. Elements of the campaigns Read more…
Goal: To grow the sport of cross country skiing in the Upper Valley utilizing best practices from Norway –the birthplace of the sport. This project focused on the Norwich, VT/Hanover, NH area called the Upper Valley. It looked primarily at how to grow cross country ski racing in this area Read more…
Reprint from Adventure Journal These Trail Donation “Parking” Meters Are Raking it in We’ve covered the idea of hikers and backpackers kicking in a little more money for trail maintenance and wilderness conservation before, but usually the ideas floated have been something like an excise tax on hiking gear or mandatory Read more…
By Roger Lohr, XCSkiResorts.com Many cross country (XC) ski areas operate in an environmentally-friendly manner, and some of these operators, who are exemplars using the most sustainable practices, are models of sustainability in the effort to combat climate change. The operators at these resorts practice what they preach such as: Read more…
Membership in CCSAA has many benefits for ski areas, suppliers and associations. Highlighted here are primary PR benefits to resorts and suppliers. CCSAA has three ski area membership categories. The green category provides a listing in the on-line consumer facing directory, listing in the PDF directory that is printed in Read more…
NASJA, the North American Snowsports Journalists Association, is an organization of professional communicators including members of the media (travel writers, photographers, editors, content developers, and influencers) and corporate members involved in marketing, public relations, social media, web site development and management, events management and consumer relations. The organization’s role in Read more…
SkiTrax, the official magazine of the U.S. Ski & Snowboard Association and Nordiq Canada since 1995, is pleased to announce that Chris Frado, the former President and Executive Director of the Cross Country Ski Areas Association (CCSAA), is the company’s new Marketing Director. Chris Frado and award-winning Echo © Frado was Read more…
Using data to track the success or failure of media campaigns is not a new concept. Back in 1927, the public relations industry made a name for itself when Arthur Page negotiated the top communications job working for AT&T. At the time, AT&T was under consumer scrutiny for its monopolization of the Read more…
U.S. Sens. Amy Klobuchar, D-Minn., and James Risch, R-Idaho, reintroduced the Recreational Trails Program Funding Transparency Act, bipartisan legislation to increase transparency of funding for the Recreational Trails Program. The bill would require the U.S. secretary of transportation to provide a report on the amount of non-highway recreational fuel taxes Read more…
