by ccsaaindustry | Jun 19, 2019 | Uncategorized
SkiTrax, the official magazine of the U.S. Ski & Snowboard Association and Nordiq Canada since 1995, is pleased to announce that Chris Frado, the former President and Executive Director of the Cross Country Ski Areas Association (CCSAA), is the company’s new...
by ccsaaindustry | Jun 3, 2019 | Uncategorized
Whether it’s sent via e-mail, snail mail, or fax, a news release is the best way to connect with media. Media lists, media trips, media kits, and photo libraries are your other vital publicity tools, and they’re all interdependent. The fact is that news releases can...
by ccsaaindustry | May 29, 2019 | Uncategorized
Using data to track the success or failure of media campaigns is not a new concept. Back in 1927, the public relations industry made a name for itself when Arthur Page negotiated the top communications job working for AT&T. At the time, AT&T was under consumer...
by ccsaaindustry | May 25, 2019 | Uncategorized
U.S. Sens. Amy Klobuchar, D-Minn., and James Risch, R-Idaho, reintroduced the Recreational Trails Program Funding Transparency Act, bipartisan legislation to increase transparency of funding for the Recreational Trails Program. The bill would require the U.S....
by ccsaaindustry | May 18, 2019 | Uncategorized
Following the Annual Conference and the BOD meeting in Lake Placid, CCSAA is aiming renewed focus on member outreach. CCSAA convened a committee to specifically look at member benefits on the consumer facing side. Over the last month the committee has met weekly with...
by ccsaaindustry | May 18, 2019 | Uncategorized
SAM Magazine—Lakewood, Colo., May 15, 2019—According to a report in the latest NSAA Capitol Watch, recently released 2017 Occupational Safety and Health Administration (OSHA) data show “skiing facilities” have the third highest incidence rate of non-fatal occupational...
