by ccsaaindustry | Aug 1, 2019 | Uncategorized
Below are abbreviated results from a marketing project completed by a John’s Hopkins University graduate class. Goal: To create a communications campaign to increase the number of people who are trying cross country skiing! This project involved marketing...
by ccsaaindustry | Aug 1, 2019 | Uncategorized
Goal: To grow the sport of cross country skiing in the Upper Valley utilizing best practices from Norway –the birthplace of the sport. This project focused on the Norwich, VT/Hanover, NH area called the Upper Valley. It looked primarily at how to grow cross country...
by ccsaaindustry | Jul 24, 2019 | Uncategorized
Reprint from Adventure Journal These Trail Donation “Parking” Meters Are Raking it in We’ve covered the idea of hikers and backpackers kicking in a little more money for trail maintenance and wilderness conservation before, but usually the ideas floated have been...
by ccsaaindustry | Jul 11, 2019 | Uncategorized
By Roger Lohr, XCSkiResorts.com Many cross country (XC) ski areas operate in an environmentally-friendly manner, and some of these operators, who are exemplars using the most sustainable practices, are models of sustainability in the effort to combat climate change....
by ccsaaindustry | Jul 10, 2019 | Uncategorized
Membership in CCSAA has many benefits for ski areas, suppliers and associations. Highlighted here are primary PR benefits to resorts and suppliers. CCSAA has three ski area membership categories. The green category provides a listing in the on-line consumer facing...
by ccsaaindustry | Jul 9, 2019 | Uncategorized
NASJA, the North American Snowsports Journalists Association, is an organization of professional communicators including members of the media (travel writers, photographers, editors, content developers, and influencers) and corporate members involved in marketing,...
