Fall 2023 Consumer Survey

Fall 2023 Consumer Survey

Below are a few Data Snacks from our Fall 2023 pre-season consumer survey. Although skiers were pessimistic about this season, mostly due to worries about declining snowfall, they are very excited to hit the trails this season and 40% of them plan to buy cross-country...
Skier Visit Survey

Skier Visit Survey

The 2022-2023 cross country ski season was a mixed weather bag for trail areas, featuring epic snow in the west and warmer- than-average conditions in the East, Midwestern U.S., and Eastern Canada. The number of cross country skiers was up 8.5% in the calendar year...
Holiday 2022 Consumer Buying Trends

Holiday 2022 Consumer Buying Trends

Cross country skiers are excited about the holidays and they’re in the thick of their holiday shopping right now. They are planning on spending about the same amount this year as they did in 2021, but inflation running at 8% means the same amount buys less this...