Research

The recent U.S. Census projection of growth for the next 20 to 30 years provided great insight into how the customer base is changing.  The two demographic groups projected to grow significantly are Latinx/Hispanic and Seniors (65+).   This may not be new information...

Cross Country Ski Consumer Sentiment Overview This past winter, due in part to COVID, more people looked to outdoor activities as a way to change routines, get some exercise and spend time with friends.  Snow Sports Insights and the Cross Country Ski Areas Association...

Reprint from OIA Amidst the COVID-19 pandemic restrictions, more Americans have turned to the outdoors, some for the first time and others for the first time in many years. These new outdoor participants represent an unprecedented opportunity to grow and diversify the...

Executive Summary A survey of cross country specialty retailers from around North America was conducted during the first two weeks of February by the Cross Country Ski Areas Association and Snow Sports Insights.  Survey respondents were well distributed geographically...

Executive Summary In a survey of cross country ski areas across Canada and the US conducted during the second week of January, more than half of the areas reporting said revenues are higher than had been projected through January 15. Additionally, season pass sales...

Executive Summary Winter outdoor activity participants are prepared for the 2020/2021 season, and they have significant concerns about the Covid-19 pandemic. Perceived levels of infection risk will drive people in unique ways this winter. In fact, perception of...

The winter 2020/21 brings many uncertainties for ski retailers, customers, but also for manufacturers. But the basic mood is positive: when the snow comes, it can be a very good season despite Corona. The growth of cycling in times of Covid-19 can be a role model....

Cross Country Market Research Strategy Winter 2020/2021 The cross country ski and snowshoe industry has partnered with Snow Sports Insights (SSI), a new organization designed specifically to use research to build a clear view of the cross-country and snowshoe market. ...

Over 82% Who Went Outdoors For First Time Will Stay Engaged In Outdoor Activities As Restrictions Lift CGPR. MAY 13, 2020 MARBLEHEAD, MASS. (May 13, 2020) – While Americans have followed “stay at home” restrictions, an entirely new consumer group discovered...