by ccsaaindustry | Oct 22, 2021 | Research
CCSAA, along with Snow Sports Insights conducted a consumer survey during late August into early September that attracted 1,239 responses. Following are the survey results with a brief analysis. Download the report here! Executive Summary 1,239 responses makes the...
by ccsaaindustry | Sep 16, 2021 | Research
The recent U.S. Census projection of growth for the next 20 to 30 years provided great insight into how the customer base is changing. The two demographic groups projected to grow significantly are Latinx/Hispanic and Seniors (65+). This may not be new information...
by ccsaaindustry | Jun 24, 2021 | Research
Cross Country Ski Consumer Sentiment Overview This past winter, due in part to COVID, more people looked to outdoor activities as a way to change routines, get some exercise and spend time with friends. Snow Sports Insights and the Cross Country Ski Areas Association...
by ccsaaindustry | Apr 2, 2021 | Research
Reprint from OIA Amidst the COVID-19 pandemic restrictions, more Americans have turned to the outdoors, some for the first time and others for the first time in many years. These new outdoor participants represent an unprecedented opportunity to grow and diversify the...
by ccsaaindustry | Feb 19, 2021 | Research
Executive Summary A survey of cross country specialty retailers from around North America was conducted during the first two weeks of February by the Cross Country Ski Areas Association and Snow Sports Insights. Survey respondents were well distributed geographically...
by ccsaaindustry | Feb 4, 2021 | Research
Executive Summary In a survey of cross country ski areas across Canada and the US conducted during the second week of January, more than half of the areas reporting said revenues are higher than had been projected through January 15. Additionally, season pass sales...
