by ccsaaindustry | Dec 2, 2021 | Research
Abstract In November 2021, CCSAA and Snow Sports Insights conducted a survey of cross country skiers to ask them about their plans to participate in a variety of winter outdoor activities and to shop for the holidays. This report summarizes what we learned about their...
by ccsaaindustry | Nov 4, 2021 | Members, Research
CCSAA is the only industry association that is dedicated entirely to cross country skiing, snowshoeing and related summer business. We do not share our efforts with other snow sports and to that end have become the industry leader in everything Nordic. Join CCSAA...
by ccsaaindustry | Oct 22, 2021 | Research
CCSAA, along with Snow Sports Insights conducted a consumer survey during late August into early September that attracted 1,239 responses. Following are the survey results with a brief analysis. Download the report here! Executive Summary 1,239 responses makes the...
by ccsaaindustry | Sep 16, 2021 | Research
The recent U.S. Census projection of growth for the next 20 to 30 years provided great insight into how the customer base is changing. The two demographic groups projected to grow significantly are Latinx/Hispanic and Seniors (65+). This may not be new information...
by ccsaaindustry | Jun 24, 2021 | Research
Cross Country Ski Consumer Sentiment Overview This past winter, due in part to COVID, more people looked to outdoor activities as a way to change routines, get some exercise and spend time with friends. Snow Sports Insights and the Cross Country Ski Areas Association...
by ccsaaindustry | Apr 2, 2021 | Research
Reprint from OIA Amidst the COVID-19 pandemic restrictions, more Americans have turned to the outdoors, some for the first time and others for the first time in many years. These new outdoor participants represent an unprecedented opportunity to grow and diversify the...
