Cross Country Market Research Strategy
Cross Country Market Research Strategy Winter 2020/2021 The cross country ski and snowshoe industry has partnered with Snow Sports Insights (SSI), a new organization designed specifically to use research to build a clear view of the cross-country and snowshoe market. ...
This Winter is Looking Epic for Cross Country Skiing and Snowshoeing
by Kelly Davis, Snow Sports Insights Participation in cross country skiing and snowshoeing is expected to increase significantly this winter for the second season in a row. Since late March, when the COVID-19 pandemic sent many Americans home, participation in many...
CGPR Survey: Entirely New Consumer Group Discovers Outdoor Experiences During Pandemic
Over 82% Who Went Outdoors For First Time Will Stay Engaged In Outdoor Activities As Restrictions Lift CGPR. MAY 13, 2020 MARBLEHEAD, MASS. (May 13, 2020) – While Americans have followed “stay at home” restrictions, an entirely new consumer group discovered...
The Post COVID-19 Cross Country Ski Area
In part 2 of the CCSAA COVID-19 Impact Survey, ski areas were asked about their thoughts on the future. As many states are beginning to discuss and forecast a reducing of the state at home mandate, we begin to speculate about the cross country ski area of...
End of Season Survey – Plan to Collect Your Data Now!
As many of you know, CCSAA is working to create ski area data do we as an industry can better understand the factors impacting our industry. For many years we have been operating in the dark without knowing industry wide our skier days, average days open and where...
CCSAA End of Season Survey 2018/19
CCSAA has been collecting ski area data for more than 20 years and has recently reinvigorated that effort. Following is a discussion of the data collected from the 2018/19 season. Length of Season The North American region had a strong season with great snow...
SIA Snowsports Participation Data
The 2018 SIA Participation Study is a comprehensive look at participants in winter sports across the 2017/2018 season including: downhill skiing, snowboarding, cross-country skiing, snowshoeing, sledding, and winter fat biking. The study highlights a cumulative view...
Vermont Ski Area Data
One of the goals of the CCSAA data collection initiative is to provide country and state wide data. Unfortunately, the only state or province that had enough respondents was Vermont. One third of the ski areas in Vermont completed the survey giving us a...