Winter Outdoors Holiday Survey Report
Abstract In November 2021, CCSAA and Snow Sports Insights conducted a survey of cross country skiers to ask them about their plans to participate in a variety of winter outdoor activities and to shop for the holidays. This report summarizes what we learned about their...
CCSAA Impact Report 2021
CCSAA is the only industry association that is dedicated entirely to cross country skiing, snowshoeing and related summer business. We do not share our efforts with other snow sports and to that end have become the industry leader in everything Nordic. Join CCSAA...
Consumer Survey Report – September 2021
CCSAA, along with Snow Sports Insights conducted a consumer survey during late August into early September that attracted 1,239 responses. Following are the survey results with a brief analysis. Download the report here! Executive Summary 1,239 responses makes the...
2020 Census Data
The recent U.S. Census projection of growth for the next 20 to 30 years provided great insight into how the customer base is changing. The two demographic groups projected to grow significantly are Latinx/Hispanic and Seniors (65+). This may not be new information...
Cross Country Ski Consumer Sentiment
Cross Country Ski Consumer Sentiment Overview This past winter, due in part to COVID, more people looked to outdoor activities as a way to change routines, get some exercise and spend time with friends. Snow Sports Insights and the Cross Country Ski Areas Association...
The New Outdoor Participant
Reprint from OIA Amidst the COVID-19 pandemic restrictions, more Americans have turned to the outdoors, some for the first time and others for the first time in many years. These new outdoor participants represent an unprecedented opportunity to grow and diversify the...
Cross Country Ski Retailer Survey Report – Mid Feb 2021
Executive Summary A survey of cross country specialty retailers from around North America was conducted during the first two weeks of February by the Cross Country Ski Areas Association and Snow Sports Insights. Survey respondents were well distributed geographically...
Ski Area Survey Report – February 2021
Executive Summary In a survey of cross country ski areas across Canada and the US conducted during the second week of January, more than half of the areas reporting said revenues are higher than had been projected through January 15. Additionally, season pass sales...
Consumer and Retail Survey Report for December 2020
Executive Summary Winter outdoor activity participants are prepared for the 2020/2021 season, and they have significant concerns about the Covid-19 pandemic. Perceived levels of infection risk will drive people in unique ways this winter. In fact, perception of...
Ski Manufacturers Optimistic for Winter Despite Corona
The winter 2020/21 brings many uncertainties for ski retailers, customers, but also for manufacturers. But the basic mood is positive: when the snow comes, it can be a very good season despite Corona. The growth of cycling in times of Covid-19 can be a role model....