Fall 2023 Consumer Survey

Fall 2023 Consumer Survey

Below are a few Data Snacks from our Fall 2023 pre-season consumer survey. Although skiers were pessimistic about this season, mostly due to worries about declining snowfall, they are very excited to hit the trails this season and 40% of them plan to buy cross-country...

Skier Visit Survey

Skier Visit Survey

The 2022-2023 cross country ski season was a mixed weather bag for trail areas, featuring epic snow in the west and warmer- than-average conditions in the East, Midwestern U.S., and Eastern Canada. The number of cross country skiers was up 8.5% in the calendar year...

Holiday 2022 Consumer Buying Trends

Holiday 2022 Consumer Buying Trends

Cross country skiers are excited about the holidays and they’re in the thick of their holiday shopping right now. They are planning on spending about the same amount this year as they did in 2021, but inflation running at 8% means the same amount buys less this...

CCSAA End of Season Consumer Report

CCSAA End of Season Consumer Report

 Introduction At the end of every cross-country season, CCSAA and Snow Sports Insights survey a group of cross country skiers to learn more about them, their experiences on-trail this season, their plans for the off-season, and what keeps them coming back to the...

Outdoor Economy Weekly

Outdoor Economy Weekly

Outdoor Economy Weekly Custom Report for the Cross Country Ski Areas Association Kelly Davis, Research Director for OIA and CCSAA, created the below Outdoor Economy Weekly report for CCSAA.  This consumer report captured data about consumer sentiment the week prior to...

Ski Areas Survey Report January 2022

Ski Areas Survey Report January 2022

In early January, the Cross Country Ski Areas Association and Snow Sports Insights conducted a survey of cross country ski areas to get a reading on how the season is going so far. We learned that season pass sales are up, day pass sales are down slightly, demand for...

Winter Outdoors Holiday Survey Report

Winter Outdoors Holiday Survey Report

Abstract In November 2021, CCSAA and Snow Sports Insights conducted a survey of cross country skiers to ask them about their plans to participate in a variety of winter outdoor activities and to shop for the holidays. This report summarizes what we learned about their...

CCSAA Impact Report 2021

CCSAA Impact Report 2021

CCSAA is the only industry association that is dedicated entirely to cross country skiing, snowshoeing and related summer business.  We do not share our efforts with other snow sports and to that end have become the industry leader in everything Nordic.  Join CCSAA...