After careful scrutiny and many discussions with ski areas and clubs around the US and Canada, we have made the difficult decision to hold the Annual conference via Zoom again this year.  We heard from many members that they were questioning whether they would attend in person, and we have no desire to host a poorly attended conference.

We do hope to return to in person meetings next year.

Conference Format

This year’s Conference will include two 1.5 hour sessions over two days.  The daily format will be a bit different each day but generally will consist of a short presentation, followed by breakout room discussions and then the group comes back together to hear from the breakout rooms.

This format has proved to be very successful in past Zoom calls and most closely replicates the discussions that happen at in person meetings.

Dates: April 5 & 6, 2022

Time:  All sessions begin at 3pm Eastern Time

Cost:  $45 per person

Agenda

Tuesday, April 5, 3PM EDT – Trends and Current Events Affecting the Cross Country Ski Industry – Kelly Davis, CCSAA’s Director of Research

This data rich presentation will begin with a review of industry research leading up to this year followed by a discussion of the new customer and how consumer behavior has changed.  Attendees will answer a one question poll before heading to regional breakout rooms to share details about trends that are being seen on the ground.

After returning from the breakout rooms and discussing the regional details, the session will conclude with a discussion on current events affecting the industry going forward.

Wednesday, April 6, 3PM EDT – Maintaining Growth and Managing the Customer Experience 

This two part session will look first at what we can learn from the alpine side about challenges of  larger than expected crowds and how best to prepare now for next year.  Hear from Alpine resorts on the challenges they have seen this past year and changes they put in place to remedy these issues.

The second part of this session will examine how to maintain the growth we are seeing and manage the customer experience.  Hear what other cross country ski operations are doing and share ideas you have in the breakout rooms before coming back to hear from the entire group.

Silent Auction

We will again have a silent auction as part of the Annual Meeting.  The Auction will begin Monday, April 4 at 9am and continue until 5pm on Wednesday April 6.  If you have an item or service, please contact Reese for information on getting it listed.

Please remember to bid high and often as your silent auction dollars help CCSAA continue to work for you, the members.