CCSAA NE Meeting – Great Glen, Gorham, NH – Wednesday, Nov 14, 2018

The NE Meeting will emphasize resources, research, weather, snow making, trail reporting and more.  The Keynote presentation will be from two weatherman from the Mt Washington Observatory.

Morning seminars will also include a CCSAA update on special projects and resources and a member initiative section that will deal with pressing issues for cross country ski areas and utilize the brain trust of our members to work through those problems.     Following lunch , the afternoon hands on sessions will be hands on sessions covering snowmaking, safety and growing incremental sales.  There will be plenty of time for networking during the lunch and following the afternoon sessions.

Details:

  • Date           Wednesday, November 14, 2018
  • Cost           $65/members, $85/non-members – Register Here!
    • On-Site registration cost is $75.  Please register early!!
  • Location
    • Great Glen Trails, 1 Mount Washington Auto Road, Gorham, New Hampshire
  • What’s Included: HKD Snowmaking Continental Breakfast, Lunch, great company and knowledge sharing
  • Lost?  Call/Txt Reese at 802-236-3021

Please register by Monday, November 12 – Register Here

Lodging:   $115/night

  • Call The Glen House at 603-466-3420 and mention Cross Country Ski Areas Association
  • Visit website here!!

Tentative Agenda – 10/28/18

Tuesday, November 13

  • Visit the Mount Washington Observatory Weather Center in North Conway (on your own)
    • Hours 10-3
    • Entry fee of $2 per person
    • 20 miles south of Great Glen
  • Pre-dinner hike, run, or walk on Great Glen Trails on your own
  • 5:30pm – TrailHUB open discussion with creator Shannon King. Join us at the bar to discuss what you want in a custom app, chances are TrailHUB already has it.  Cocktails sponsored by The SIG Agencies.
  • 6:30pm – Group dinner at the Glen House Hotel for those interested (pay on your own)
  • 8:00pm – Camp fire at the Tubing Hill (BYOB)

Wednesday, November 14

8:00-9:30am Registration, Continental Breakfast, Partner Expo and Silent Auction
9:30am WelcomeReese Brown, CCSAA Executive Director
9:35am Great Glen IntroductionHowie Wemyss, General Manager
9:45am KEYNOTEEric Kelsey, Mount Washington Observatory, Director of Research – Kelsey is a Paleo Climatologist and will discuss recent trends in temps and snowfalls and elevation dependent warming rates.
10:30am Quick and Easy Social Media Best Practices – Shannon Dunfey-Ball – Ski New Hampshire’s Marketing & Communications Manager –  Building a credible presence for your business on social media isn’t as complicated as it sounds.  Ski New Hampshire has built a quick and easy how-to guide that is meant to serve as a starting point for effective social media posts on Facebook, Twitter, and Instagram.
11:00am Social Break
11:10am Custom App vs Paper Maps for your Ski Area – Shannon King – TrailHUB Founder and Owner –  Looking for a custom app to help minimize trail map printing costs?  Shannon will discuss the App and the other capabilities of TrailHUB including the partnership with CCSAA
11:45am CCSAA Initiatives and New Projects

·        New Websites

·        Magazine partnerships

·        PR initiatives

·        Sponsorships

·        LSSM

·        Welcome Pass

Annual Conference Update – Reese

·        Recap of Snow Mountain Ranch – Nate Harvey

·        2019 – ORDA, Lake Placid, NY – Rebecca Dayton

12:10pm Lunch and Silent Auction and Expo
1:00 – 1:30 CCSAA Ski Area Data– A top line discussion of the data collected from our members and next steps
1:30 – 3:00 Member Initiatives (1:30 – 2:15)

·        Trail Rating Criteria – Updating the CCSAA Recommendations

·        Tactics for controlling non-paying skiers, multiple access points – Discussion and sharing of techniques to handle non-paying skiers and multiple trail access points with limited staff

·        Snow Farming Techniques for NE – Review best practices for fencing and surfaces for creep, view actual snow fences at Great Glen – Mike Hussey, Rikert Nordic

·        Standardizing Surface Conditions Reporting for Fat Biking and Cross Country Skiing – Shannon King, TrailHUB

 

Maximizing Profit Centers (2:15 – 3:00)

A moving discussion in the Great Glen Base Lodge visiting their different departments

·        Retail/Rental Margin Makers – Nate Harvey / Rossignol

·        Ski School/Youth Outreach – Sue Wemyss, Great Glen

·        Non-Traditional Profit Centers – How to increase yield from skiers and non-skiers – Rebecca

Snowmaking – (I.5 hrs) Hands on session with equipment set-up and operation of the Great Glen Snowmaking System.  Every system is different so let’s talk shop while you engage with the staff at GGT. (possible to include grooming) snowmaking, snow storage and more.  (20 people max, sign-up sheet at registration)

 

3:00 Final silent auction cash-out and goodbyes.