CCSAA Annual Conference 2020

Please join CCSAA at its Annual Conference April 7 & 8 at Bogus Basin in Boise, ID.  The Conference is a great opportunity to not only listen to relevant speakers within our cross country community, but to spend time with other owner/operators of cross country ski areas,  to get some great spring skiing and share ideas of what works and does not work.

This year’s event will be packed with interactive grooming and maintenance elements as well as fat bike, employee retention, safety and risk management and more.  The Conference is moving away from the traditional speaker to more interactive and hands-on elements.  You will see this reflected in the agenda.  We feel collaboration and discussion on our topics are for more beneficial than only listening to a presenter.   There will be opportunities to spend time with presenters and learn specifics about how their subject pertains to your for your ski area.

Retailers and area ski shops will also have the ability to place their finals orders at the Conference and still take advantage of the pre-season pricing offered at the Jan shows.  This is a great opportunity to take advantage of.

Conference Highlights – Tentative

  • Pisten Bulley PRO ACADEMY certification
  • Hands on 1 full day of snowmaking ideas, theory and demos
  • PSIA led skiing improvement workshops, classic and skate
  • Try your hand at curling and skeleton

The $425 US for CCSAA member ski areas & exhibitors. $475 for non-members. $250 for media.  The cost includes attendance at all events (with the exception of the PRO ACADEMY grooming track) and meals for Tuesday and Wednesday.

Registration Now

Click Here to

Register Online

To be able to sit down one on one with the exhibitors was really helpful.  I had my website analyzed and now I know what areas to improve upon.  I can imagine Grey Suit Retail picked up a few new accounts out of this conference.  It was a soft and non-intimidating approach – soooo valuable.
Nate Harvey

Great Glen Outdoor Center, Gorham, NH

Lodging

C

Need a roommate?

CCSAA is happy to help. Just contact the office prior to making your reservation.  802-236-3021 We’ll keep a list of folks looking to share a room.

Getting There

Boise, ID is the closest airport.  More soon.

How to get there!

Come Early to Explore and Ski

Many members are coming in the weekend before the conference to ski and spend some relaxed time in Idaho.    Don’t miss this opportunity to visit and ski one of the most beautiful places in North America!

Thank You to Our Sponsors!

Sample Agenda from Last Year’s Conference 

Last Update 4/2/19

Monday, April 1

All Day            Optional skiing at Paul Smith’s VIC.  Those interested, please call Andy Testo at (518) 774-9806 to let him know you are coming

4-5:00pm         Conference Arrival and registration                Lake House @ High Peaks Resort

(Directly across the street form High Peaks registration)

5:30-7:30PM   Welcome Reception and Curling                                        Ice Arena

Group will walk/Drive from registration (extra curing fee, please pay in store)

7:30                 Informal Dinner Gathering (price not included in registration) TBD

Tuesday, April 2

7:30-8:15         Breakfast                                                                                 High Peaks

8:15                 CCSAA Welcome                               Reese Brown              High Peaks

8:20                 ORDA Welcome                                 Rebecca Dayton         High Peaks

8:45                 Morning Activity Options

  • PSIA Skiing Improvement Clinic – classic Van Ho
    • With Demo Team Member Emily Lovett
  • Exploring the ski trails on your own Van Ho
  • 10am – Visit Josie’s cabins for waffle samples Van Ho
  • Groomer demos –                                                 Jumps

Industry Expo Set-up                                                              Jumps

9:00am            PRO ACADEMY (Advance Registration Required)           Jumps

11:45               Drive to jumps

Noon               Lunch                                                                                      Jumps

1:00                 Silent Auction industry Expo Opens                                       Jumps

1:00 – 5:00      PRO ACADEMY (Advance Registration Required)           Jumps

1:00 – 1:40      General Operations Session 1 – A panel discussion on engagement, public programming & attracting new audiences.  The moderator will lead the group though best practice in the industry as we continue to work towards attracting the recreational skier and building the sport’s sustainability from an outdoor rec perspective. (Kris Cheney-Seymour, Tim Burke, Matt Hudson)

1:40                 Break

1:45 – 2:30      General Operations Session 2 – Case Study in Building a Strategic Plan – Explore the ORDA 10-year vision and how if came to fruition.  It will touch on big picture venue development and how decisions in one department impact other departments, the critical pieces of the plan, timeline, financing and more. It will also explore take ways from what ORDA has done and how if could apply to your ski area plan.  (Kris Cheney-Seymour, Mike Pratt (ORDA CEO))

2:30 – 45          Break and Vendor Expo

2:45-3:30         General Operations Session 3 – Budgets/Tracking/ROI – You have had the best season in the last 10 years, but your April bank account says differently.  This session will discuss best practices for staying on top of your week to week and year to year accounting and record keeping.  (Liz Mezzetti, ORDA Director of Marketing)

3:30 – 3:35      Break

3:35-4:15         General Operations Session 4 – Guest Experience, Evaluating the Guest Journey – You’ve got the grooming and rental thing covered, but what do your guests really think of your ski area?  Learn from the experts on how to improve the guest experience.  (Liz Mezzetti, ORDA Director of Marketing)

4:15                 Industry Expo, Silent Auction continue                                  Jumps

5:30 – 6:30pm   Happy Hour at Lake House                                                  Lake House

6:30                 Founders Dinner – Sponsored by 10 Week Winter

7:30                 Founders Award Presentation                                                High Peaks

CCSAA is honored to present its annual Founders Award to John Tidd

Evening           Fireside Chat                                                                          Lake House

Wednesday, April 3

7:30-8:15         Breakfast                                                                                 High Peaks

8:15                 Quick Morning Meeting                                                           High Peaks

8:30                 Options

  • PSIA Skiing Improvement Clinic – skate Van Ho
    • With Demo Team Member Emily Lovett
  • Exploring the ski trails on your own Van Ho
  • Groomer demos Jumps
  • Try biathlon – 9:30 Meet at Van Ho Van Ho
    • Sign up at reg so we have a number

11am –          Tour of Van Ho Shop Tour                               Van-Ho

9:00am            Snowmaking –                                                                      Van Ho

  • 1 on 1 Snowmaking session with HD Van Ho
    • Sign Up at Registration
  • Tour the SnowFactory Van Ho

11am –          Tour of Van Ho Shop Tour                                         Van-Ho

Noon               Lunch –                                                                                   Jumps

1:00 – 1:40      State of the Market and CCSAA End of Season Research –    Jump Complex

Kelly Davis of Davis – Kaplan Insights (https://daviskaplaninsights.com/) has 12 years of snowsports industry research and has been an advisor to CCSAA for 5 years.  She wrote the season end report from last season and will present on industry trends, CCSAA end of season and this year’s end of season needs

1:40                 Break

1:45                 Silent Auction Ends

1:45 – 2:15      Snowmaking Session 1 – Intro to Snowmaking and Trail Analysis – Mark Horton and Charles Pelkey from HKD will lead an intro to snowmaking with specifics on the small and scalable snowmaking systems.

2:15 – 2:45      General Operations Session 5– Ski Patrol/Search and Rescue – Review of a Written Plan – a situational analysis and breakdown of an incident that happened this year with a lost minor, their reaction and learnings from the successful rescue. (Deb Pica, ORDA Medical)

2:45                 Break

2:50 – 3:30      Snowmaking Session 2 – Hands on Snow Gun Operation – Head outside and look at two options for the starter systems, hook up hoses, move guns and discuss specifics of building your system.  Visit pump house/tour existing system.

General Operations Session 6 – Hospitality/Guest Experience – You’ve got the grooming and rental thing covered, but what do your guests really think of your ski area?  Learn from the experts on how to improve the guest experience

3:15                 Break

3:20-4:15         General Operations Session 7 – Multiple 10-15 mini sessions

  • Certificates of Insurance – Just about every ski center needs them for various entities but there is a great deal of confusion about what they mean. Also, learn exactly what they are getting themselves in to when they ask for another entity to be named as an Additional Insured. – Tom Lawrence
  • Building Incremental Sales, Coffee and Cookies – Look at what the Jump Complex has done simply with coffee and cookies and what those incremental sales bring in. – Rebecca
  • Education and Sport – Paul Smith’s College will discuss their unique strategy – John Morgan

4:30                 Depart for Hotel                                                                      High Peaks

5:30                 Happy Hour                                                                            Lake House

6:30                 Closing Dinner                                                                      High Peaks

Climate Engagement Presentation – Jen Krester, The Wild Center

PM                   Fireside Chat                                                                          Lake House

Thursday April 4

Depart

All Day            Optional skiing at Paul Smith’s VIC.  Those interested, please call Andy Testo at (518) 774-9806 to let him know you are coming