By Roger Lohr, XCSkiResorts.com Many cross country (XC) ski areas operate in an environmentally-friendly manner, and some of these operators, who are exemplars using the most sustainable practices, are models of sustainability in the effort to combat climate change. The Read more…
Membership in CCSAA has many benefits for ski areas, suppliers and associations. Highlighted here are primary PR benefits to resorts and suppliers. CCSAA has three ski area membership categories. The green category provides a listing in the on-line consumer facing Read more…
NASJA, the North American Snowsports Journalists Association, is an organization of professional communicators including members of the media (travel writers, photographers, editors, content developers, and influencers) and corporate members involved in marketing, public relations, social media, web site development and Read more…
SkiTrax, the official magazine of the U.S. Ski & Snowboard Association and Nordiq Canada since 1995, is pleased to announce that Chris Frado, the former President and Executive Director of the Cross Country Ski Areas Association (CCSAA), is the company’s Read more…
Whether it’s sent via e-mail, snail mail, or fax, a news release is the best way to connect with media. Media lists, media trips, media kits, and photo libraries are your other vital publicity tools, and they’re all interdependent. The Read more…
Using data to track the success or failure of media campaigns is not a new concept. Back in 1927, the public relations industry made a name for itself when Arthur Page negotiated the top communications job working for AT&T. At Read more…
U.S. Sens. Amy Klobuchar, D-Minn., and James Risch, R-Idaho, reintroduced the Recreational Trails Program Funding Transparency Act, bipartisan legislation to increase transparency of funding for the Recreational Trails Program. The bill would require the U.S. secretary of transportation to provide Read more…
Following the Annual Conference and the BOD meeting in Lake Placid, CCSAA is aiming renewed focus on member outreach. CCSAA convened a committee to specifically look at member benefits on the consumer facing side. Over the last month the committee Read more…
SAM Magazine—Lakewood, Colo., May 15, 2019—According to a report in the latest NSAA Capitol Watch, recently released 2017 Occupational Safety and Health Administration (OSHA) data show “skiing facilities” have the third highest incidence rate of non-fatal occupational injuries among all industries Read more…
Is it possible that slopes will soon be groomed 100% emission-free? At INTERALPIN 2019 in Innsbruck, the international leading trade fair for Alpine technologies, PistenBully is celebrating its 50th birthday – and in doing so, gives the industry an answer. Read more…